This election has certainly brought out an increased share of negative ads and mailings about candidates. We’ve all seen them:
“Taxes on every conceivable action were increased in obscene amounts”
“The iraq war is the personal responsibility of candidate X”
“Every tax imaginable was cut”
“Candidate Y wants to cut education”
“Seniors are being attacked”
“Candidate Z wants terrorists to live in your backyard”
Well, maybe not quite that last one … but I’m sure some lackey at the NRCC has approved it and it’s being printed as we speak. Heading into the final weeks of the election, it seems that some campaigns have ratcheted up the negativity, and others have opted for a different tone.
Then there’s the Rell campaign, which has held to being basically pro Rell. So it’s no surprise that she’s got the widest margin on a lead in the polls, or is it? Do the polls show that negative ads don’t work?