As I've said before, John DeStefano is at his best when he's pitching big ideas to the public. That, in fact, is the point of his new ad:
He gives his opponent credit where credit is certainly due when he says that Rell handled the transition from Rowland well. The bills piling up in the mailbox are a nice image, which makes his point while not being too negative. In fact, the entire point of the ad seems to be: We like Jodi, but John can do better. Which isn't the worst message DeStefano could have.
And yes, he comes right out and says he has big ideas, including universal health care.
The ad strikes the right chord. It's simple, direct, and it makes a case for change while not being overly negative. Probably the best DeStefano ad has offered yet. Whether it can help him in any way is another story.