HARTFORD- Senator Lieberman's campaign will begin airing its first two commercials of the 2006 Senate re-election campaign today. The commercials will run statewide.
The ads can be viewed here on the front page of Joe's campaign site. Look for them on the far right side of the page.
I'm surprised at the tone of these ads, especially the second. Joe's practically begging Democrats to vote with him, rather than asserting his place as the incumbent. I lost count of how many times he's in the same frame with smiling children. Lieberman also politely hugged a random woman while reminding us that he's pro-choice which was just... patronizing.
The message of the ads is supposed to be that Joe Lieberman is a go-to guy who's working hard for Connecticut. He knows that the war is a divisive issue but hopes that we can look past that and find some common ground. Perhaps I'm biased but I don't think the ads are effective.
Source Smith, Sean. SENATOR LIEBERMAN BEGINS TELEVISION ADVERTISING CAMPAIGN 4/20/06